Earlier in the year, Meta redesigned Facebook’s Pages experience in order to make the platfrom more user friendly. With the changes implemented, public figures, businesses and digital creators should be able to manage and update Pages in an easier and more effective way to help build Facebook communities, connect with their audience, manage their professional presence and reach objectives. The new Pages design is simple and intuitive, and it’s very easy to navigate between someone’s personal profile and public Page.
When a creator or business switches to the new Pages Experience, all of the content from their old Page and groups that their Page is an admin of, will straight away move to the new Page with their existing followers. If they have a blue verification badge that will be transferred too with the relevant insights from their posts and other content.
A big advantage of the new Pages experience is that it clearly separates personal profiles from Pages, so there is less risk of posting personal content on a public page, or vice-versa.
How Can I Find My New Page?
Just like the classic Pages, the new Page can be found by simply searching for your business in the search bar, and it might also appear in the menu as a suggested shortcut.
What Is New?
Facebook has introduced several new features in the past year to make the UX of the platform more advanced:
- A redesigned layout was introduced, which is simpler and more intuitive, providing a cleaner and more streamlined look and feel. It is much easier to spot important information, bios and posts.
- Dedicated News Feed to discover and join conversations, follow trends, seamlessly interact with peers, public figures, brands and engage with fans from your business Page. Anyone with full control will see this News Feed and will also be able to follow other Pages directly from comments and posts.
- A new text-based Q&A experience where you can answer questions on a specific topic to support richer, interactive conversations.
- Focusing on Page followers, Facebook removed Likes to simplify the way people connect with their favourite Pages. Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures and brands a stronger indication of their fan base.
- It’s easier to navigate between personal profiles and Pages. You can now manage your Page and profile separately.
- Updated Page management tools such as task-based admin controls, giving trusted Page admins full control or partial access. You can give others Facebook access or task access to more efficiently manage your social media team.
- Actionable insights and more relevant notifications.
- Safety and integrity features to detect spammy content and impersonator accounts. Facebook improved its ability to detect activity that isn’t allowed on its platform including hate speech, violent, sexual or spammy content and impersonation.
Who Can Manage My Business Presence with New Pages?
You can give Facebook access to people you trust to manage your new Page. This is similar to sharing admin access on classic Pages.
You can also give task access to people to manage your new Page with tools such as Ads Manager, Facebook Business Suite and Creator Studio. This is similar to assigning Page roles on classic Pages, such as editor, moderator, advertiser and analyst.
What Features Can I Access with My New Facebook Business Page?
Previous admins on the Page will retain Facebook access and anyone who was not previously an admin or editor on the Page will have task access to the Page.
With admin access you will also have access to:
- Settings to manage and edit all settings, such as Page info and deleting the Page.
- If you have Facebook access with full control you can give Facebook access or task access to your new Page to help manage it.
- You can create, manage or delete any content on the Page, such as posts, stories and more, and you can reply to direct messages as the Page in your Inbox.
- You can remove and respond to comments, remove unwanted comments and report activity on the Page.
- You can also create, manage and delete ads on all platforms.
- Monetisation and advertising are still available with admin access to use tools to help monetise content that you create. As well as insights to Page, posts and ads to analyse the performance of the Page.
- You can link your new Page with your Instagram account to manage communication, cross-post and run ads across both platforms.
- You are still able to manage the Page from all platform tools (including Facebook Business Suite, Ads Manager and Creator Studio).
More importantly, Facebook has added new Page management features — like the ability to more clearly assign and manage admin access permissions based on specific tasks. For example, admins now will be able to grant varying levels of access to manage specific tasks including Insights, Ads, Content, and Community Activity & Messages. This will also ensure account safety and integrity. If you’re granting task access to others, you can choose which features they can manage (e.g. ads, insights, or content).
Is There Anything That Won’t Transfer from My Classic Page?
It is possible that some of your stories might not move to your new Page, alongside some information from your classic Page, such as contact info or bio.
The messages and ads will migrate to your new Page, but they might be found in a different place.
Will I Lose Access to Any Features or Tools?
- If someone likes and follows your classic Page, they will continue to be a follower for the new Page and added to your total follower count. However, if someone likes your classic Page, but does not follow it, they will not transfer to your new Page as a follower.
- Page likes will not be supported on your new Page, and Page like count will no longer be accessible.
- Other Pages you followed will migrate to your new Page and you can see their updates in your News Feed.
- Classic Page roles, such as moderator and editors, will not be available.
- Publishing tools, such as scheduled posts will be lost, but you can schedule posts from Facebook Business Suite or Creator Studio. Cross-posting and scheduling posts are not available yet on new Pages but can be accessed through other tools. You can cross-post and schedule posts to your new Page from Facebook Business Suite and Creator Studio, as well as through third-party schedulign software.
- Business features, such as jobs, appointments and offers won’t migrate.
- Classic Page features, such as reviews, check-ins and Page templates will be lost.